Looking back at our Unlisted 2013 conference, I am proud to say that this year’s conference was our most successful to date. As in years past, the Unlisted conference brought together academics and professionals in a forum to discuss cultural heritage, with this year’s theme “Conversation for Conservation”, i.e. the necessary dialogue in social media for cultural heritage and ongoing awareness.
Over the past few years, we have chosen to accompany and complement our mission to promote cultural heritage by investing time in social media and video production, as we feel these contemporary forums are integral to education, promotion and sharing messages. Our objective for Unlisted since the beginning was never to be a strictly academic conference for archaeologists and conservators but rather more out of the box and on the fringe of academia in the hopes of inspiring ideas and opening eyes/ears to a different kind of dialogue, and likewise expand the audience.
With that in mind, this year, we chose to investigate the overlap of cultural heritage and new media in many different and sometimes unfamiliar areas, leading us to encapsulate our (AIRC and Unlisted participants) interests, questions and potential solutions. This year’s conference was shorter than in prior years- a three-hour program that included presentations and roundtable with a filmmaker, a journalist, two photographers, two social media strategists, along with the AIRC itself.
Unlisted 2013 was like viewing cultural heritage through a contemporary and technological kaleidoscope. Journalist Stephan Faris related our theme to journalism and reportage, while MiBAC’s Giuseppe Ariano discussed the Ministry of Culture’s growing voice and online engagement. Photographer Sam Horine talked about instantaneous communication via photography and Instagram, citing his work during Hurricane Sandy. Photographer Nicolee Drake also discussed Instagram and the use of imagery in promoting cultural heritage. Erica Firpo presented AIRC’s social media progress and its focused methods for cultural heritage, whereas I discussed AIRC work in video and photography projects which include Fasti online (Palatine dig), Digging History (AIRC initiavie), MiBAC eduation, and Comune di Roma. Rose Bonello spoke about her success in engaging communities, finding corporate sponsorship and using technology as an aggregator fueled by passionate storytelling. Most poignant was Brent Huffman as he relayed the power of video film documentary to halt or at least for now retard the destruction of a precious heritage site in Afghanistan.
This year, Unlisted 2013 not only crossed genres - archaeology, film making and social media- but our dialogue also traversed a variety of platforms outside of the physicality of the conference hall. Thanks to Marconi University for live streaming, we had conversations via blogs and twitter, and even saw a brief Vine post [username: ThePlanet]. And in the days following the conference, Albert, Sam, Erica, Nicolee and I traveled around Rome and Naples to put this conversation into action through social media outlets and more specifically the hashtag #culturalheritage. We didn’t invent the tag- cultural heritage has been around forever, but we encourage you to use it when you tweet, tumblr, gram and Vine. Take a look out posts, feeds, galleries– yes, there is a lot going on but we can make it good.
~Darius Arya, Executive Director
Darius loves to talk about cultural heritage. You can find him on Twitter and Instagram all the time.